Manipulative advertising Essay Example | Topics and Well Written Essays - 6000 words

Manipulative advertizing - Essay Examplethe objection on the core purpose of marketing gets validated because the latter strategy that would make purchasing environment optimal for purchase without logical cost-value synopsis would render customers as worse in real economic terms. The very practice of manipulative advertising by various companies aims at optimizing the profits while entirely ignoring the consumer team spirit and satisfaction. This taste will elaborate the manipulative advertising and the way manipulative advertising impacts the working of laissez-faire economy. It will also discuss whether manipulative advertising should be resisted or not. Then it will discuss the different advertising regulations and institutions in charge to implement those regulations. This would also include a critical analysis of the effectiveness and implementation capacity by institutions for implementing the advertising related regulations. LAISSEZ FAIRE (FREEDOM OF MARKET) AND MANIPULA TIVE ADVERTISING Economists have been the major critics of manipulative advertising on grounds of its office to restrict consumers to make their choices freely. Free choice of consumers in their purchasing process is something at the heart of capitalism. Laissez- Faire economy works on the basis of free shine of information to consumers in making optimal choices in their purchase decisions. In laissez-faire economy it is believed that more than the consumers are informed about the product more rational and optimal choices they will make in their buying decisions. This will automatically clear unwanted goods from market and the expensive goods will become cheaper because of the unanimouss goal to attract the consumers. Advertising, in its modest sense, is believed to transmit the utile information about product features to the consumers in market and... This Manipulative advertising essay outlines the consumers behavior and society overall. Economists have been the major critic s of manipulative advertising on grounds of its efficiency to restrict consumers to make their choices freely. Free choice of consumers in their buying process is something at the heart of capitalism. Laissez- Faire economy works on the basis of free flow of information to consumers in making optimal choices in their purchase decisions. In laissez-faire economy it is believed that more the consumers are informed about the product more rational and optimal choices they will make in their buying decisions. This will automatically clear unwanted goods from market and the expensive goods will become cheaper because of the firms goal to attract the consumers. Advertising is believed to transmit the useful information about product features to the consumers in market and thus it comes to the heart of market economy, ideal of flow of information to consumers to make optimal choices. But alas advertising ideal of providing the information to the consumers for their optimal purchase decisi on is viewed skeptically by many of the critiques from different fields of study. Advertisement promises features in the product that do not really exist. Ad campaigns are designed in a way that lure the customers unduly and hamper their ability of applying persuasion knowledge i.e. the ability to understand and smell when they are being persuaded by advertisement and make their decisions accordingly using their rational cost-value analysis.